There are fortunately a few techniques mobile teams can implement to encourage mobile in-app purchases. Even if users show purchase intent, most people never follow through and check out. On average, 90 percent of mobile shopping carts are abandoned. It’s easy for digital shoppers, especially mobile shoppers, to procrastinate on purchases. Unfortunately, guiding mobile users to purchase can be a challenge. Mobile in-app purchases are essential to the industry as we know it. Games sell extra lives, utility apps sell ad removal upgrades, retail apps sell products directly. Over the years, many different app verticals have found a way to incorporate in-app purchases into their business model. There are several ways to monetize a mobile app, such as advertising within a free app or charging a subscription for the app itself - but none are as simple and effective as in-app purchasing. Mobile in-app purchases are the most direct path to revenue.
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